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Wal-Mart Shoppers are Loyal

Published November 22, 2005
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Half of all U.S. primary household shoppers visit a Wal-Mart store on a monthly basis according to the “Wal-Mart Shopper Update” by Retail Forward, Columbus, OH. Wal-Mart shoppers are also frequent and loyal shoppers. “While Wal-Mart has successfully covered mainstream America with its value-orientation and the one-stop shopping convenience of its Supercenter model, key differences in shopper profiles and attitudes exist across categories,” said Sandy Skrovan, Retail Forward vice president and manager of the company’s new Wal-Mart World program.
In other news, Retail Forward expects the 2004 holiday season to be the best since 1999 for most U.S. retail lines. Sales are expected to grow 6-6.5% from last year. For the key sectors, such as conventional and discount department stores, apparel stores, furniture, home furnishings, consumer electronics and other specialty stores, the forecast represents growth that would be a full percentage point higher than last year and the best since 1999. More info: www.retailforward.com.

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