Breaking News

Working Moms Welcome E-mails From Marketers

November 22, 2005

Marketing to online working mothers by e-mail can be effective if the e-mail contains useful, relevant information, according to a study by Lucid Marketing, Allentown, NJ, and Fort Lauderdale, FL-based BSM Media. Two-thirds of the women surveyed—female professionals who subscribe to BlueSuitMom.com—admitted spending more money with companies that send useful e-mails. Seventy-one percent of working mothers said e-mail messages influence their buying decisions, while 17% said they didn’t. Twelve percent were neutral.
E-mail marketing can be especially effective if the e-mails offer value in addition to marketing content, working moms said. According to the study, 56% said companies could do a better job of sending messages that are specific to their needs and the needs of their families. More than half of the women surveyed said that companies consider only their self-interests when sending marketing e-mails.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.