Innovative Styling Options (ISO), introduces a product for creating wave, body, volume and texture. ISO Nexture, the one-step, semi-permanent texture treatment creates waves lasting up to 20 shampoos. ISO Nexture is thio-free and has a low pH, leaving hair completely damage-free, according to the company. ISO’s water-soluble sulfite molecules create temporary bonds in the hair, creating natural-looking waves. With antioxidant vitamins A and E, panthenol (a vitamin B5 derivative) and silk protein, ISO ensures healthy hair and can be used safely for repeated texture-over-texture use, as a multi-service treatment and on tinted/highlighted hair. More info: www.isohair.com.