Nearly a decade ago, Nicholas Perricone expanded the clinical skin care category with the launch of the N.V. Perricone M.D. product line. Since then, he has built a thriving business centered on his belief that aging, age related disease and weight gain is due to cellular inflammation. By reducing this inflammation through topicals and supplements, diet and exercise, people can improve their overall health.
Recently, Ballantine Books published Dr. Perricone’s new book, The Perricone Weight Loss Diet, following his three No. 1 New York Times best-sellers (The Wrinkle Cure, The Perricone Prescription and The Perricone Promise). Ballantine will support the launch with a $250,000 marketing campaign, including national publicity, full-page ads in national media and point-of-sale collateral at high-end beauty outlets where N.V. Perricone M.D. products are sold.