Breaking News

Nearly a decade ago, Nicholas Perricone

December 2, 2005

Nearly a decade ago, Nicholas Perricone expanded the clinical skin care category with the launch of the N.V. Perricone M.D. product line. Since then, he has built a thriving business centered on his belief that aging, age related disease and weight gain is due to cellular inflammation. By reducing this inflammation through topicals and supplements, diet and exercise, people can improve their overall health.
Recently, Ballantine Books published Dr. Perricone’s new book, The Perricone Weight Loss Diet, following his three No. 1 New York Times best-sellers (The Wrinkle Cure, The Perricone Prescription and The Perricone Promise). Ballantine will support the launch with a $250,000 marketing campaign, including national publicity, full-page ads in national media and point-of-sale collateral at high-end beauty outlets where N.V. Perricone M.D. products are sold.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas