The anti-aging trend driving many regional markets for cosmetics and toiletries during the past few years is also fueling growth in the $7 billion UK market, according to a new study by Kline & Company.
New product lines that promise to reduce wrinkles, plump lips and extend lashes are proliferating throughout the UK, driving market growth by nearly 3.5%. Global Cosmetics & Toiletries 2004: United Kingdom takes a detailed look at the overall market for personal care products for both men and women and indicates that technological advances are the driving force in many product classes.
In the makeup category, sales in the UK are being driven by advances in shade-matching for foundation. Anti-aging trends have carried over into the lipstick/lip gloss market, with collagen-like formulations designed to give the appearance of fuller, younger-looking lips. These formulas are becoming more readily available from department store brands to lower-end brands. While the overall market has experienced only a modest boost, the market for men’s products rose with 15% growth from 2003 to 2004. More info: Website: www.klinegroup.com.