Breaking News

Japanese Shampoo Makers in Close Combat

December 2, 2005

JAPAN: Personal product makers compete fiercely in Japan’s shampoo market, where more than 300 brands are released each year. Unilever Japan KK holds the top spot, followed by Kao Corp and Procter & Gamble of the U.S.
Unilever’s Lux Super Rich shampoo placed first in the top-10 ranking based on Nikkei point-of-sale data for shampoo sales in August. The company launched its latest reformulation in 2004. The packaging features a smooth shape that suggests luxury and the shampoo contains a special ingredient dubbed Triple Action Amino, which the company claims penetrates into the hair to repair it, while also helping to retain water and coat the surface to prevent splitting or breaking. Unilever also took third place with Dove Moisture shampoo, and seventh place with Mod’s Hair Moist Finish shampoo.
Kao, which aspires to reclaim the top spot from Unilever, came in second place with Merit. Kao’s Asience shampoo, which is based on traditional Asian beauty care concepts, was the fifth most popular brand, while Kao’s Essential Damage Care came in at number six.
P&G is chasing the two leaders with its fourth place Pantene Pro-V Extra Damage Care shampoo, and the tenth place Vidal Sassoon Professional Style.
New products that have appeared in recent years, such as P&G’s Herbal Essences and Shiseido’s Fino, are steadily gaining in popularity, but currently failed to make it into the top 10.
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.