Breaking News

Raison Pure Packages Promesse

December 2, 2005

In collaboration with the Cacherel marketing team, Raison Pure International created the brand identity, secondary packaging and merchandising for new fragrance Promesse. The branding is a modern evolution of the tulip. Using a hologram, light is released from the flower and its silky reflection evokes sensuality and femininity, according to Raison Pure. Lightly metallic color affirms the modern positioning of the brand. Design work included color and material research, and play with light to create the ensemble of merchandising materials.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017