Breaking News

Sonic Toothbrushes Go Boom in Japan

December 2, 2005

JAPAN: Old fashioned toothbrushes are losing favor with consumers who prefer electric models that feature increasingly advanced functions, such as generating sonic waves and heads that vibrate at high speed. Despite the higher price tag, the rapidly aging population and growing concerns about oral hygiene are helping to boost sales. Sonic toothbrushes offer users a sense that their teeth have been thoroughly cleaned in a short period of time, which helps enhance their popularity.
However, experts disagree on the benefits of sonic toothbrushes compared to other methods of cleaning the teeth. The Japan Dental Association warned on its website that if a sonic toothbrush, which vibrates faster than a conventional electric toothbrush, is used for too long during a single session, it may damage the gums.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017