Breaking News

Sonic Toothbrushes Go Boom in Japan

December 2, 2005

JAPAN: Old fashioned toothbrushes are losing favor with consumers who prefer electric models that feature increasingly advanced functions, such as generating sonic waves and heads that vibrate at high speed. Despite the higher price tag, the rapidly aging population and growing concerns about oral hygiene are helping to boost sales. Sonic toothbrushes offer users a sense that their teeth have been thoroughly cleaned in a short period of time, which helps enhance their popularity.
However, experts disagree on the benefits of sonic toothbrushes compared to other methods of cleaning the teeth. The Japan Dental Association warned on its website that if a sonic toothbrush, which vibrates faster than a conventional electric toothbrush, is used for too long during a single session, it may damage the gums.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?