Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Beauty I&O
 •  11th Beauty Biz Roundtable is Oct. 1  •  Clorox Exits Venezuela  •  Ethnic Market Sees Rise in Anti-Aging SKUs  •  Univar Signs Deal With Evonik  •  New App Brings Beauty on Demand
Print

Sonic Toothbrushes Go Boom in Japan



Published December 2, 2005
Related Searches: cleaning consumers aging sales
Post a comment
JAPAN: Old fashioned toothbrushes are losing favor with consumers who prefer electric models that feature increasingly advanced functions, such as generating sonic waves and heads that vibrate at high speed. Despite the higher price tag, the rapidly aging population and growing concerns about oral hygiene are helping to boost sales. Sonic toothbrushes offer users a sense that their teeth have been thoroughly cleaned in a short period of time, which helps enhance their popularity.
However, experts disagree on the benefits of sonic toothbrushes compared to other methods of cleaning the teeth. The Japan Dental Association warned on its website that if a sonic toothbrush, which vibrates faster than a conventional electric toothbrush, is used for too long during a single session, it may damage the gums.


blog comments powered by Disqus