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Body Shop Canada Tries to Spruce Up Image

December 9, 2005

CANADA: Body Shop Canada is launching a new store design, a slew of new products and a new tagline as the pioneer of socially conscious retailing tries to freshen its image as well as its financial results. The 112-store cosmetics chain, which was taken over last summer by its British-based parent, wants to integrate the Canadian division into the U.S. business, reduce costs and draw more customers, said Joanne Calabrese, president of Body Shop’s Americas region.