Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue December 2014
 •  Grant Industries Rolls Out Granactive Retinoid  •  Haynes Joins Maesa  •  Coast Southwest Promotes Hoff  •  Tweezerman Names New CEO  •  Kiss My Face Brings Back Bar Soaps
Print

L’Oréal Globalizes Chinese Brand



Published December 9, 2005
Related Searches: brand america president spa
Post a comment
SHANGHAI: L’Oréal will launch the Chinese brand Yue-Sai on the world stage due to the growing recognition of Chinese beauty.
“Yue-Sai will be the ambassador of Chinese beauty in the world,” said Paolo Gasparrini, president of L’Oréal China. Three series of new Yue-Sai products were launched and the movie star Shu Qi was named as the brand’s first spokesperson. Though a timetable was not revealed, Gasparrini said the company will promote the brand in Asia, followed by Europe and North America.


blog comments powered by Disqus