Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Cuba & Cosmetics  •  Lauder's Wild for Spokesmodel  •  BASF Optimistic About 2015  •  Kevin Murphy Adds Color  •  Christian Louboutin Opens Beauty Boutique
Print

L’Oréal Globalizes Chinese Brand



Published December 9, 2005
Related Searches: name products president world
Post a comment
SHANGHAI: L’Oréal will launch the Chinese brand Yue-Sai on the world stage due to the growing recognition of Chinese beauty.
“Yue-Sai will be the ambassador of Chinese beauty in the world,” said Paolo Gasparrini, president of L’Oréal China. Three series of new Yue-Sai products were launched and the movie star Shu Qi was named as the brand’s first spokesperson. Though a timetable was not revealed, Gasparrini said the company will promote the brand in Asia, followed by Europe and North America.


blog comments powered by Disqus