Breaking News

L’Oréal Globalizes Chinese Brand

December 9, 2005

SHANGHAI: L’Oréal will launch the Chinese brand Yue-Sai on the world stage due to the growing recognition of Chinese beauty.
“Yue-Sai will be the ambassador of Chinese beauty in the world,” said Paolo Gasparrini, president of L’Oréal China. Three series of new Yue-Sai products were launched and the movie star Shu Qi was named as the brand’s first spokesperson. Though a timetable was not revealed, Gasparrini said the company will promote the brand in Asia, followed by Europe and North America.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level