Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  OPI To Debut ColorPaints  •  Sales Jump 14% at CCA Industries  •  ISSA Revamps Clean Standard  •  Unilever Kicks Off Q1 With Gains  •  Q Laboratories, Inc. Hires Lemp
Print

L’Oréal Globalizes Chinese Brand



Published December 9, 2005
Related Searches: name china beauty brand
Post a comment
SHANGHAI: L’Oréal will launch the Chinese brand Yue-Sai on the world stage due to the growing recognition of Chinese beauty.
“Yue-Sai will be the ambassador of Chinese beauty in the world,” said Paolo Gasparrini, president of L’Oréal China. Three series of new Yue-Sai products were launched and the movie star Shu Qi was named as the brand’s first spokesperson. Though a timetable was not revealed, Gasparrini said the company will promote the brand in Asia, followed by Europe and North America.


blog comments powered by Disqus