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Gillette Loses Sensor Trademark Suit

Published December 9, 2005
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BRUSSELS: The Luxembourg-based European Court of Justice ruled that a Finnish company can use Gillette Co.’s trademark razor system to market its own shaving products. A complaint filed by Gillette Group Finland, a subsidiary of the U.S.-based company, was unjustified and other companies, including LA-Laboratories Ltd. Oy in Finland, could sell razor blades compatible with the Gillette Sensor razors, ruled the court.
LA-Laboratories sells razor blades under the name Parason Flexor with a sticker saying “All Parason Flexor and Gillette Sensor handles are compatible with this blade.” Gillette claimed this was a breach of trademark laws and gave the impression to consumers that the Parason Flexor products were licensed by the Boston-based company.

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