Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Split End Science  •  The Latest Active at Silab  •  FarmHouse Fresh Tapped by Dollywood's DreamMore Resort  •  Clariant Hosts Sustainability Dialog  •  Call for Comments on Laundry Standards Revisions
Print

HLL Revamps Personal Care Portfolio



Published December 9, 2005
Related Searches: cream care launches brand
Post a comment
NEW DELHI: Hindustan Lever is in the process of revamping power brands across its personal care portfolio to keep pace with low-priced competition, revive market shares, and pre-empt proposed launches by multinational rivals. While two power brands—Liril and Lux—are being overhauled in the face of stagnant market share, the fast-growing Fair & Lovely is being given fresh thrust to stave off heightened competition in the fairness creams segment.


blog comments powered by Disqus