Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue January 2015
 •  Q2 ‘Challenging’ for P&G  •  The Eyes…and Lips…Have It  •  Estée Lauder Wins Counterfeit MAC Suit  •  Ambi Adds First Color Product  •  Do You Party with 3rd Party Manufacturers?
Print

HLL Revamps Personal Care Portfolio



Published December 9, 2005
Related Searches: brand share launches personal
Post a comment
NEW DELHI: Hindustan Lever is in the process of revamping power brands across its personal care portfolio to keep pace with low-priced competition, revive market shares, and pre-empt proposed launches by multinational rivals. While two power brands—Liril and Lux—are being overhauled in the face of stagnant market share, the fast-growing Fair & Lovely is being given fresh thrust to stave off heightened competition in the fairness creams segment.


blog comments powered by Disqus