Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
 •  P&G Gets No Charge from Batteries  •  Colgate Slumps in China, Brazil  •  Household, Personal Products Drive Sales at Unilever  •  P&G North America President to Retire  •  Glade Teams with Cirque du Soleil
Print

HLL Revamps Personal Care Portfolio



Published December 9, 2005
Related Searches: cream care brand launches
Post a comment
NEW DELHI: Hindustan Lever is in the process of revamping power brands across its personal care portfolio to keep pace with low-priced competition, revive market shares, and pre-empt proposed launches by multinational rivals. While two power brands—Liril and Lux—are being overhauled in the face of stagnant market share, the fast-growing Fair & Lovely is being given fresh thrust to stave off heightened competition in the fairness creams segment.


blog comments powered by Disqus