This September, Lancôme will introduce Platineum, a new anti-aging moisturizer targeted at women 60 and older. The launch will mark the first time Lancôme is reaching out to an older age group, rounding out the company’s skin care portfolio in terms of demographics. The formula contains a calcium molecule that is able to penetrate the stratum corneum and help reinforce the barrier function of the skin. A 2.6-oz. jar will retail for $132.