Seal-It is printing decorative shrink labels for The Mentholatum Company’s Natural Ice line of lip balms. The glossy labels, made of PVC, are reverse printed in 4-5 vivid colors and are being used for Natural Ice Original, Natural Ice Cherry and Natural Ice Sport lip balms. The graphics increase brand awareness, add shelf appeal, provide informative copy and offer tamper-evident protection. The label secures the cap and a horizontal perforation is included for ease of removal. The labels for Mentholatum are sold on rolls for automatic application on high-speed equipment. Seal-It’s printed shrink labels help eliminate the need to stock silk-screened tubes in assorted designs, thereby cutting down on storage and inventory costs. In addition, the 360-degree image area allows for ingredients, bar codes and directions.