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Unilever Arabia Seeks to Boost Its Leading Position

Published December 9, 2005
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UNITED ARAB EMIRATES: Unilever Arabia is working toward achieving sales of $700 million by 2007 and has branded this goal “Good to Great 777,” highlighting seven must win battles. The emphasis on innovation in powerful brands as a source of growth is very much in line with Unilever’s Global Vitality vision of delivering solutions to consumers.

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