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Airspray Announces 2005 Formulation Challenge

March 5, 2005

Airspray International is challenging manufacturers, contract packagers, distributors and formulators to unleash their creativity by taking part in the 2005 Airspray Formulation Challenge-a program designed to underscore the potential of the non-aerosol shaving foam category. The promotion urges companies to develop a shaving foam in two categories-men's and women's-for the Airspray instant foam dispensing technology.

Awards include a 10% opening order discount for direct customers, contract packagers and distributors. Formulators will receive an all-expense paid spring trip to Holland during Tulip Time.

"We are firmly convinced that-just as instant-foaming hand soap was soon followed by baby care, shampoo, and bath and body wash developed by world-class consumer product companies-the next big opportunity for our industry is shaving foam for both men and women," commented David Stob, director of business development for Airspray.

Formulations will be evaluated by a panel of industry experts and winners will be announced at HBA 2005. Submissions must be received by Sept. 1. For more information, call (954) 972-7750 or email 2005Challenge@airspray.nl.
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