Airspray International is challenging manufacturers, contract packagers, distributors and formulators to unleash their creativity by taking part in the 2005 Airspray Formulation Challenge-a program designed to underscore the potential of the non-aerosol shaving foam category. The promotion urges companies to develop a shaving foam in two categories-men's and women's-for the Airspray instant foam dispensing technology.
Awards include a 10% opening order discount for direct customers, contract packagers and distributors. Formulators will receive an all-expense paid spring trip to Holland during Tulip Time.
"We are firmly convinced that-just as instant-foaming hand soap was soon followed by baby care, shampoo, and bath and body wash developed by world-class consumer product companies-the next big opportunity for our industry is shaving foam for both men and women," commented David Stob, director of business development for Airspray.
Formulations will be evaluated by a panel of industry experts and winners will be announced at HBA 2005. Submissions must be received by Sept. 1. For more information, call (954) 972-7750 or email 2005Challenge@airspray.nl.