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Alliance Cosmetics Plans Expansion

Published December 9, 2005
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MALAYSIA: Alliance Cosmetic Group, the sole distributor of Revlon and other global cosmetic brands in Malaysia, Singapore and Brunei, is expanding its distribution counters to capture a larger share of the mass-market cosmetics retail segment.
According to Tan Tiam, managing director for Alliance Cosmetics, the company is allocating between 35%-40% of its annual sales for the expansion and advertising purposes.

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