Breaking News

Americans Clean Just Like Dear Old Mom

December 9, 2005

More than half of Americans surveyed admitted to being just like Mom—when it comes to cleaning, that is. According to The Soap and Detergent Association’s (SDA) 2005 Spring Cleaning survey conducted by International Communications Research (ICR), 56% of the people surveyed said they clean much like their mothers did, but 55% said they use different types of cleaning products than the previous generation of house cleaners used. When asked what ways they most differ from Mom, 17% cited that they clean less frequently than their mothers did, 13% said there are more modern conveniences that make cleaning easier and 10% cited a wider variety of cleaning products are available.
“When it comes to cleaning, parents are a big influence in our behaviors,” commented Nancy Bock, SDA vice president of education. “And when it comes to product selection, we have the industry to thank. The innovation and science behind the products make it easy to clean our home more effectively and efficiently.”
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.