Susan J. Kropf, president and chief operating officer of Avon Products, Inc. will deliver the keynote address at HBA Health & Beauty America, which is being held Sept. 27-29 in New York City. According to Jack Gonzalez, group show director of beauty & wellness events, Ms. Kropf’s keynote address will add tremendous value to HBA.
“Ms. Kropf has an impressive track record in marketing, product development and corporate leadership for the world’s largest direct seller of women’s beauty and personal care products,” commented Mr. Gonzalez. “By sharing her insights on Avon’s rich history and the company’s successful strategies for sustaining brand power for over a century, Ms. Kropf promises to deliver critical information that will inform and inspire everyone who attends.”