Burt’s Bees: Mike Indursky was named chief marketing and strategic officer. He will report directly to Doug Meyer, president and CEO. In this newly created role, Indursky will lead all marketing activities including advertising, promotion, interactive, and public relations. He will also spearhead the strategic development of the Burt's Bees brand, including expansion of the company's earth-friendly natural products portfolio to maximize the company's growth.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…