Breaking News

Candles Are The Favorite Choice in Home Fragrance

December 9, 2005

When consumers want their homes to smell good, they rely on candles as their top choice, according to Unity Marketing’s new Home Fragrance and Candle Report 2005. The study revealed that candle sales in 2004 reached $3.7 billion, just under half of the total $8.3 billion home fragrance market. Seventy percent of those surveyed agreed that fragrance, as opposed to style or design, is the most important factor when buying candles. The majority also agreed that the influence candles have on one’s mood is another significant motivator when purchasing candles.
According to the report, while typical consumers spend $266 per year on all home fragrance products, women ages 25-34 spend nearly 30% more than the average, or $340 per year. The study also revealed that spending on candles and other home fragrance products cut almost equally across all income segments, with even the lowest income households purchasing a home fragrance product. Twenty percent of all consumers expect to spend more on home fragrance products in the coming year.
“While consumers today have many different options for adding fragrance to their homes, including electric plug-ins, diffusers, scent disks, sprays, potpourris, incense and bed linen sprays, candles alone are multi-sensory, imparting both scent to the home and a beautiful, romantic glow that hearkens back to an earlier time,” pointed out Pam Danziger, president of Unity Marketing. More info: www.unitymarketing.com.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?