Breaking News

Children Influence In-Store Spending

December 9, 2005

Bringing children along when shopping is guaranteed to increase spending, according to WSL’s Strategic Retail’s “The Pulse Report.” The study found that teens aged 13-17 encouraged more spending than both tweens (8-12-year olds) and little tykes (under 7) in every retail class of trade with three exceptions—mass merchandisers, bookstores and pet stores. Forty to 60% of parents reported spending more when teens came along to the supermarket, convenience store, warehouse club and during online shopping. Tweens influenced 29% of parents in specialty beauty stores.
According to the study, the power of tweens in the specialty beauty store is predictive of a new generation of women growing up with the specialty store habit for beauty, which serves as a warning, especially for department stores and drug stores. The low ranking of drug stores is an opportunity to merchandise to teens around their interest. More info: www.howamericashops.com.
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.