Breaking News

Colgate-Palmolive Sells Laundry Brands

December 9, 2005

Colgate-Palmolive Co. has agreed to sell its North American laundry detergent brands for an undisclosed sum to consumer products company Phoenix Brands LLC.
The company, whose household brands include Softsoap and Ajax, said the sale was part of a strategy to focus on its fast-growing oral, personal and pet care businesses. Colgate-Palmolive said it will post a one-time gain of $60 million on the sale, which is expected to close in the third quarter.
The detergents sold include the brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start, and the Ajax brand license for laundry detergents in the U.S., Canada and Puerto Rico.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017