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Color Counts When it Comes To Purchasing

December 9, 2005

Only 20% of respondents said that color is not an important factor when purchasing home cleaning products, personal hygiene products and personal electronic devices, according to Buzzback Market Research and Pantone, Inc.’s 2005 color survey. The survey consisted of a palette of 44 colors created by Pantone. More than 2,700 Americans participated in the survey.
Not surprisingly, the study found that white is the most trusted color for household products such as laundry detergent, dishwashing detergent, fabric softener and liquid soap. Little Boy Blue, a shade of blue, came in second place. America’s No. 1 color choice was Palace Blue, a color that is “calming and peaceful,” yet considered a “masculine” color. More info: www.buzzback.com

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