Breaking News

Color Counts When it Comes To Purchasing

December 9, 2005

Only 20% of respondents said that color is not an important factor when purchasing home cleaning products, personal hygiene products and personal electronic devices, according to Buzzback Market Research and Pantone, Inc.’s 2005 color survey. The survey consisted of a palette of 44 colors created by Pantone. More than 2,700 Americans participated in the survey.
Not surprisingly, the study found that white is the most trusted color for household products such as laundry detergent, dishwashing detergent, fabric softener and liquid soap. Little Boy Blue, a shade of blue, came in second place. America’s No. 1 color choice was Palace Blue, a color that is “calming and peaceful,” yet considered a “masculine” color. More info: www.buzzback.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and