Breaking News

Color Counts When it Comes To Purchasing

December 9, 2005

Only 20% of respondents said that color is not an important factor when purchasing home cleaning products, personal hygiene products and personal electronic devices, according to Buzzback Market Research and Pantone, Inc.’s 2005 color survey. The survey consisted of a palette of 44 colors created by Pantone. More than 2,700 Americans participated in the survey.
Not surprisingly, the study found that white is the most trusted color for household products such as laundry detergent, dishwashing detergent, fabric softener and liquid soap. Little Boy Blue, a shade of blue, came in second place. America’s No. 1 color choice was Palace Blue, a color that is “calming and peaceful,” yet considered a “masculine” color. More info: www.buzzback.com
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.