Breaking News

Consumers Desire Lifestyles Of Health and Sustainability

December 9, 2005

In a wide-ranging study of seven million U.S. consumers by author and marketing consultant Brent Green, a new market segment comprised primarily of baby boomers emerged from the data. Referred to as the Lifestyles of Health and Sustainability (LOHAS) consumers, 55 million Americans comprise this market, 47% of which are between the ages of 45-64. This group prefers products that meet value-driven expectations for wellness, social justice, self-development and sustainable living, according to the study. They are dedicated to the environment, human health, spirituality and personal growth, purchasing more than $350 billion in goods and services annually.
The study reported that companies targeting this segment sell resource-efficient and healthful products such as organic foods, natural personal care products, green cleaning products, dietary supplements, renewable power, alternative healthcare and eco-tourism. LOHAS consumers are willing to pay as much as 20% more for products that meet their criteria, they influence friends and family members to do the same and they choose products from sustainable and environmentally friendly sources. More info: (914) 712-2610. E-mail:
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization