Breaking News

Consumers Desire Lifestyles Of Health and Sustainability

December 9, 2005

In a wide-ranging study of seven million U.S. consumers by author and marketing consultant Brent Green, a new market segment comprised primarily of baby boomers emerged from the data. Referred to as the Lifestyles of Health and Sustainability (LOHAS) consumers, 55 million Americans comprise this market, 47% of which are between the ages of 45-64. This group prefers products that meet value-driven expectations for wellness, social justice, self-development and sustainable living, according to the study. They are dedicated to the environment, human health, spirituality and personal growth, purchasing more than $350 billion in goods and services annually.
The study reported that companies targeting this segment sell resource-efficient and healthful products such as organic foods, natural personal care products, green cleaning products, dietary supplements, renewable power, alternative healthcare and eco-tourism. LOHAS consumers are willing to pay as much as 20% more for products that meet their criteria, they influence friends and family members to do the same and they choose products from sustainable and environmentally friendly sources. More info: (914) 712-2610. E-mail: lens@visibility.com.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.