Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2015
 •  VO5 Rolls Out Frizz-Free Promotion  •  Q2 Sales Slip at Avon  •  Colgate Banks on Innovations to Boost Sales  •  Annual Sales Down at P&G  •  Estee Lauder Links Up With Opening Ceremony
Print

Cosmetic Sampling Salons Popular in Japan



Published December 9, 2005
Related Searches: form sales salon share
Post a comment
JAPAN: Young women are flocking to cosmetic sampling salons set up by cosmetic magazine publishers and writers. Visitors can try new cosmetics from various brands at the salons, which are mostly located in upscale areas of central Tokyo. Manufacturers and department stores are collaborating with such places to share the new opportunity to listen to consumer voices. Shoppers like the lack of sales pressure, and marketers see the testing spots as a goldmine of information.


blog comments powered by Disqus