JAPAN: Young women are flocking to cosmetic sampling salons set up by cosmetic magazine publishers and writers. Visitors can try new cosmetics from various brands at the salons, which are mostly located in upscale areas of central Tokyo. Manufacturers and department stores are collaborating with such places to share the new opportunity to listen to consumer voices. Shoppers like the lack of sales pressure, and marketers see the testing spots as a goldmine of information.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…