Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  More Montblanc for Interparfums  •  Gillette's New 'Bond Moments'  •  Younique Expands International Reach  •  Henkel Earns Honors For Gender Diversity  •  Nordstrom Adds Red Carpet Manicure

Cosmetic Sampling Salons Popular in Japan

Published December 9, 2005
Related Searches: women magazine share form
Post a comment
JAPAN: Young women are flocking to cosmetic sampling salons set up by cosmetic magazine publishers and writers. Visitors can try new cosmetics from various brands at the salons, which are mostly located in upscale areas of central Tokyo. Manufacturers and department stores are collaborating with such places to share the new opportunity to listen to consumer voices. Shoppers like the lack of sales pressure, and marketers see the testing spots as a goldmine of information.

blog comments powered by Disqus