Breaking News

Cosmetic Sampling Salons Popular in Japan

December 9, 2005

JAPAN: Young women are flocking to cosmetic sampling salons set up by cosmetic magazine publishers and writers. Visitors can try new cosmetics from various brands at the salons, which are mostly located in upscale areas of central Tokyo. Manufacturers and department stores are collaborating with such places to share the new opportunity to listen to consumer voices. Shoppers like the lack of sales pressure, and marketers see the testing spots as a goldmine of information.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level