Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue January 2015
 •  Former Coty Exec Named CEO at Illuminage Beauty  •  Cargo Works Sundance  •  Energizer’s Q1 Sales Drop  •  City of Hope To Honor Steve Goddard  •  Q2 ‘Challenging’ for P&G
Print

Cosmetic Sampling Salons Popular in Japan



Published December 9, 2005
Related Searches: sales stores salon magazine
Post a comment
JAPAN: Young women are flocking to cosmetic sampling salons set up by cosmetic magazine publishers and writers. Visitors can try new cosmetics from various brands at the salons, which are mostly located in upscale areas of central Tokyo. Manufacturers and department stores are collaborating with such places to share the new opportunity to listen to consumer voices. Shoppers like the lack of sales pressure, and marketers see the testing spots as a goldmine of information.


blog comments powered by Disqus