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Coty, Inc. recruited one of the UK’s most famous celebrity coup-

December 9, 2005

Coty, Inc. recruited one of the UK’s most famous celebrity coup- les, Victoria and David Beckham, to build what the company calls a Beckham Beauty House during the next 10 years. The Beckham Beauty House, which will fall under Coty’s Lancaster Group, will focus initially on men’s fragrance under David Beckham’s name. According company executives, details of the concept are still in development, but the fragrance is expected to hit select European markets in September. The line will include an EDT, aftershave and other scented skin care products.

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