Breaking News

Energizer Wins Preliminary Junction Over Gillette

December 9, 2005

A U.S. district court judge in Connecticut has granted the Schick-Wilkerson Sword subsidiary of Energizer Holdings Inc. a preliminary injunction against alleged false advertising claims by The Gillette Co. for its M3Power razor.
According to Energizer Holdings, the judge found Gillette’s claim that its M3Power raises hair up and away from the skin both “unsubstantiated and inaccurate.” As a result of the preliminary injunction, Gillette must stop making the claim in advertising within 30 days and must change packaging for the product and remove in-store displays that feature the claim, Energizer said.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level