"Personal care products are a natural extension of our brands and represent an organic growth opportunity for the company," said Paul Pressler, Gap Inc.’s CEO and president.
Inter Parfums will handle product development, production, packaging and manufacturing. Gap Inc. will be responsible for marketing and selling the products.
Gap Inc.’s Old Navy brand will also get in on the grooming game-it has signed an agreement with Kiss My Face under which the skin care line will create an exclusive body care collection for Old Navy. It will appear in stores by the end of the year.