Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  US Economy Slips in Q1  •  Gojo To Expand Footprint  •  "Break Up with Your Makeup"  •  Ulta Posts Strong Q1  •  Fortunate Ones
Print

Gillette Campaign Achieves Results in the Middle East



Published December 9, 2005
Related Searches: global sales business
Post a comment
DUBAI: Gillette Middle East and Africa reported that its “Bend it Like Beckham” consumer campaign has achieved impressive business results for Gillette and partners in the region.
The “consumer retention rate” (the ratio of participants in a promotion from the sales achieved) of the campaign reached 7%, surpassing the global standard of similar campaigns.


blog comments powered by Disqus