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Gillette Campaign Achieves Results in the Middle East

December 9, 2005

DUBAI: Gillette Middle East and Africa reported that its “Bend it Like Beckham” consumer campaign has achieved impressive business results for Gillette and partners in the region.
The “consumer retention rate” (the ratio of participants in a promotion from the sales achieved) of the campaign reached 7%, surpassing the global standard of similar campaigns.
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