Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2014
 •  Univar Signs Deal With Evonik  •  New App Brings Beauty on Demand  •  Estee Lauder Names Senior Vice President  •  Beauty & the East  •  US Senate OKs Sunscreen Innovation Act
Print

Gillette Campaign Achieves Results in the Middle East



Published December 9, 2005
Related Searches: sales global business
Post a comment
DUBAI: Gillette Middle East and Africa reported that its “Bend it Like Beckham” consumer campaign has achieved impressive business results for Gillette and partners in the region.
The “consumer retention rate” (the ratio of participants in a promotion from the sales achieved) of the campaign reached 7%, surpassing the global standard of similar campaigns.


blog comments powered by Disqus