Breaking News

Hair care company Joico helped all 12 American Idol finalists

December 9, 2005

Hair care company Joico helped all 12 American Idol finalists hit the stage with great hair. Joico consulted with Idol's “hair honcho” Dean Banowitz, who heads up the hairstyling department for the show. In this role, Mr. Banowitz oversees the coifs of the finalists, plus tends to the camera-ready style of emcee Ryan Seacrest and judges Randy Jackson and Simon Cowell. Mr. Banowitz submitted a hair profile of each finalist, along with suggested Joico products to enhance each of their looks. Joico then assembled customized hair care packs, containing selections from the K-Pak, Silk Result and I-C-E Hair collections.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.