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Hair Growth Marketers Target Women

Published December 9, 2005
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JAPAN: The market for hair growth agents is being revitalized with the recent launch of three new products. Taisho Pharmaceutical Co. released RiUp Lady, a modified version of its popular RiUP hair growth agent for men. Karoyan Gush for women and men is the newest launch from Daiichi Pharmaceutical Co. Shiseido launched a new hair growth product for both genders under the name of Adenogen. Interest in hair growth tonics is substantial in Japan, where about one in 10 people worry about thinning hair.

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