Breaking News

IFF Reveals “Five Faces of China”

December 9, 2005

In an ongoing effort to meet the needs of the Chinese market, International Flavors & Fragrances, Inc. conducted a comprehensive study to define the major population segments of China. IFF’s “Five Faces of China,” examines the entire Chinese market to understand more about the geographic and demographic segmentation of the country and the differences in consumer behavior and expectations. The research performed by IFF’s sensory and consumer insight experts details the living conditions, beliefs and economic status of each “face” and focuses on the type of consumer products each group purchases or aspires to purchase, as well as their key drivers in selecting those products.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.