Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Analysts Poke Holes in Lafley's Strategy  •  Estee Lauder Taps Eva Mendes  •  Scent Trends for 2016  •  Dollar Derails P&G  •  StriVectin Partners with mySkin Inc.
Print

IFF Reveals “Five Faces of China”



Published December 9, 2005
Related Searches: china form international fragrance
Post a comment
In an ongoing effort to meet the needs of the Chinese market, International Flavors & Fragrances, Inc. conducted a comprehensive study to define the major population segments of China. IFF’s “Five Faces of China,” examines the entire Chinese market to understand more about the geographic and demographic segmentation of the country and the differences in consumer behavior and expectations. The research performed by IFF’s sensory and consumer insight experts details the living conditions, beliefs and economic status of each “face” and focuses on the type of consumer products each group purchases or aspires to purchase, as well as their key drivers in selecting those products.


blog comments powered by Disqus