Breaking News

Max Factor announced that actress/entertainer Carmen Electra

December 9, 2005

Max Factor announced that actress/entertainer Carmen Electra has signed a contract to be the face of Max Factor cosmetics and promote the brand across marketing vehicles, including television and print, public relations and interactive.
Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Marilyn Monroe, Jean Harlow, Jaclyn Smith and Denise Richards have all represented the brand.
“We are thrilled to have Carmen Electra join the Max Factor family of spokespeople,” said Anne Martin, vice president of global cosmetics and beauty marketing, Procter & Gamble. “Carmen embodies the glamour and spirit of the brand and will speak to our trend-conscious consumer target in a dynamic way.”
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.