Max Factor announced that actress/entertainer Carmen Electra has signed a contract to be the face of Max Factor cosmetics and promote the brand across marketing vehicles, including television and print, public relations and interactive.
Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Marilyn Monroe, Jean Harlow, Jaclyn Smith and Denise Richards have all represented the brand.
“We are thrilled to have Carmen Electra join the Max Factor family of spokespeople,” said Anne Martin, vice president of global cosmetics and beauty marketing, Procter & Gamble. “Carmen embodies the glamour and spirit of the brand and will speak to our trend-conscious consumer target in a dynamic way.”