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More than one million Americans accepted the Tide Coldwater

December 9, 2005

More than one million Americans accepted the Tide Coldwater challenge, washing their clothes in cold water to save money and energy while still achieving deep cleaning for their laundry. The web-based challenge created by Tide Coldwater and the Alliance to Save Energy could save the U.S. up to $63 million, according to company executives. The site encouraged consumers to take the challenge and enabled them to track how they spread the word about the challenge to friends. Tide Coldwater donated $100,000 to the National Fuel Funds Network, which assists state and local groups that help low-income families pay their energy bills, providing additional incentive for consumers to accept the challenge.

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