Breaking News

More than one million Americans accepted the Tide Coldwater

December 9, 2005

More than one million Americans accepted the Tide Coldwater challenge, washing their clothes in cold water to save money and energy while still achieving deep cleaning for their laundry. The web-based challenge created by Tide Coldwater and the Alliance to Save Energy could save the U.S. up to $63 million, according to company executives. The site encouraged consumers to take the challenge and enabled them to track how they spread the word about the challenge to friends. Tide Coldwater donated $100,000 to the National Fuel Funds Network, which assists state and local groups that help low-income families pay their energy bills, providing additional incentive for consumers to accept the challenge.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.