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New Crest Kid Selected For Advertising Campaign

December 9, 2005

A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide search and chose 5-year-old Enya Martinez out of 3,000 children from across the country as the contest winner. Ms. Martinez, who lives in Miami, will travel to New York City with her family for her first-ever photo shoot as the new Crest Kid. In addition to starring in the print campaign, she also receives a $25,000 college savings bond.
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