Breaking News

New Crest Kid Selected For Advertising Campaign

December 9, 2005

A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide search and chose 5-year-old Enya Martinez out of 3,000 children from across the country as the contest winner. Ms. Martinez, who lives in Miami, will travel to New York City with her family for her first-ever photo shoot as the new Crest Kid. In addition to starring in the print campaign, she also receives a $25,000 college savings bond.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market