Breaking News

New Crest Kid Selected For Advertising Campaign

December 9, 2005

A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide search and chose 5-year-old Enya Martinez out of 3,000 children from across the country as the contest winner. Ms. Martinez, who lives in Miami, will travel to New York City with her family for her first-ever photo shoot as the new Crest Kid. In addition to starring in the print campaign, she also receives a $25,000 college savings bond.
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.