12.09.05
Airspray’s announced two new 2005 product launches utilizing their instant-foam dispensing technology by Unilever and P&G for their Sunsilk Blow-Drying Aid mousse and Pantene Pro-V Blonde Expressions brands, respectively.
Pantene’s Pro-V Blonde Expressions Healthy Boost Detangling foam’s U.S. launch represents the fourth P&G brand application for Airspray in less than 18 months. It is part of a new family of hair care products from Pantene that matches specific formulations and features with consumers’ hair color. Sunsilk Blow-Drying Aid mousse, which is being rolled out across Europe, is a non-stick mousse developed for faster and more responsive hair styling.
Airspray expects that more hair care manufacturers will create new products and brand extensions that utilize one-touch foam dispensers such as the F2 and F3. In addition, the shampoo sub-segment may see particular growth due to the introduction of the Airspray WaterGuard line and new Dual-Foamer, suited to the dispensing of active ingredients.
Pantene’s Pro-V Blonde Expressions Healthy Boost Detangling foam’s U.S. launch represents the fourth P&G brand application for Airspray in less than 18 months. It is part of a new family of hair care products from Pantene that matches specific formulations and features with consumers’ hair color. Sunsilk Blow-Drying Aid mousse, which is being rolled out across Europe, is a non-stick mousse developed for faster and more responsive hair styling.
Airspray expects that more hair care manufacturers will create new products and brand extensions that utilize one-touch foam dispensers such as the F2 and F3. In addition, the shampoo sub-segment may see particular growth due to the introduction of the Airspray WaterGuard line and new Dual-Foamer, suited to the dispensing of active ingredients.