Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2014
 •  L'Oreal USA To Buy Carol's Daughter  •  Register Now for 2015 ACI Convention  •  Palmer’s Skin Success Adds Retinol  •  Sisley To Open NYC Boutique  •  Facial Hair Face-Off
Print

P&G Starts To Crowd Kao



Published December 9, 2005
Related Searches: hair read brand sales
Post a comment
JAPAN: Sales for Kao Corp.’s high-end shampoo Asience topped $94 million in 2004, only a year after its release on the domestic market. The shampoo’s position, however, is already being eroded by the popularity of Herbal Essences shampoo, which the local unit of Procter & Gamble unveiled a year ago. P&G bought the Clairol hair-care division of Bristol-Myers Squibb Co. in 2001, after outbidding Kao for the acquisition. One of the division’s major brands was the Herbal Essence shampoo line. P&G registered a 20% sales increase in the year ended June 2004.


blog comments powered by Disqus