Procter & Gamble Supports Childrens’ Rights in India
December 9, 2005
l INDIA: P&G India has joined with India’s premier child rights organization, CRY, to launch Shiksha, a program to help educate underprivileged children across India. Under Shiksha, P&G and Sony will appeal to their consumers and viewers to support the program and make it easy for them to do so. All a consumer has to do is purchase a large pack of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks Vaporub or Pampers during April, May and June 2005. Each purchase will help support one day of education for one child.