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Pump ‘Em Up, a new lip plumping gloss

December 9, 2005

Pump ‘Em Up, a new lip plumping gloss from Sugar Cosmetics, instantly plumps lips for a perfect pout for three to six hours after application, according to the company. The gloss contains a form of vitamin B that is said to increase circulation to the lip area, creating a plumping action, while menthol, camphor and other natural cooling agents soothe and hydrate dry lips. It adds shine with just a hint of pink and, like all the company’s products, the gloss smells and tastes like sugar. It retails for $12.

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