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Scent Diffusers Sweeten Profits

December 9, 2005

New, innovative fiffuser products brought a fresh wave of profits to the home fragrance market for 2004, according to a market study by Kline & Company. “Home Fragrances USA 2004” reported an exceptional year for diffusers and room sprays, pushing the overall growth rate to a five-year high. The gains come despite slipping sales in the mass market candle sector. Oil diffusers continued to perform well in 2004, and while they aren’t as expensive as the new battery-operated products, which often feature double-digit price tags, they are sold at a relatively higher price point than other product types in the market space such as mass-market candles and candle imports. Specialty stores and mass merchandisers remained the leading channels for home fragrance products for 2004. More info: Website: www.klinegroup.com/Y324.htm.

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