Breaking News

Shoppers Belong To One Of Four Categories

December 9, 2005

There are four categories of shoppers, according to “Retail Demand Today,” a 2005 executive summary from Adjoined research that looks at consumers’ desires in retail experiences at mass merchants, department stores, apparel stores and online.
The Thrifties are consumers who desire low prices and low risk. They want standard products and desire a routine, simple shopping experience. They tend to be 18-27 years old with incomes less than $60,000, although some are males with incomes more than $100,000. This group shops at stores such as Wal-Mart and Kohls and online at eBay. Almost 24% of consumers fit into this category.
Twenty-seven percent of consumers are Allures. This group wants a fun experience where they can buy unique products that fit their personal needs. They tend to be females with incomes more than $100,000 or males with incomes less than $40,000, indicating the variability retailers have to meet this segment’s desires. Allures shop at places such as Coach, The Limited and Bloomingdales.
Speedsters value time and convenience, as well as private label products. The nearly 22% who belong to this category tend to be older, mid-income males, who shop at places such as Target and Costco and online at sites such as Overstock.com.
Elites want the full shopping experience and are willing to pay top dollar. They like to take their time and like when retailers respond to their requests. This category, which comprises nearly 27% of consumers, tend to be baby boomer males with incomes more than $100,000. Elite shoppers visit stores such as Neiman-Marcus, Toys R Us and Amazon.com. More info: www.adjoined.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017