Breaking News

Targeted Hair Care Products Drive Growth

December 9, 2005

The hair care category continued to decline in 2004, falling to $7.6 billion, a decline of $292 million from the prior year, according to a new report from market research publisher Packaged Facts. According to the report, demographic shifts are partially to blame for the decline. In 2003, there was a 1.02% drop in the core hair care group—women ages 35-45-which affected even high-penetration shampoo sales. The report suggests marketers must develop alternative areas and reach out to diverse demographic groups including both the men’s market and the ethnic market. More info: Website: www.packagedfacts.com.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.