Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2014
 •  The Chosen Few Get Chosen A Lot  •  Is Small Ticket Spending On the Rise?  •  Leading Beauty Brands Cut Back on Q1 Ad Spending  •  The Most Trusted Brands in America  •  Hard Surface Cleaners Patented by Reckitt
Print

The Italy-based century-old beauty company Deborah Group plans



Published December 9, 2005
Related Searches: color brand skin corner
Post a comment
The Italy-based century-old beauty company Deborah Group plans to launch new lines and explore new markets and sales channels within the next five years, according to company executives. The company’s portfolio includes seven cosmetic lines and in the works are the firm’s first fragrances and no less than three new cosmetics lines. The cornerstone of the five-year strategy is to build both the Deborah color line and Bioetyc skin care line into global brands. As part of Deborah Group’s international push, an escalation of publicity and advertising is planned, according to the company.


blog comments powered by Disqus