The Italy-based century-old beauty company Deborah Group plans
December 9, 2005
The Italy-based century-old beauty company Deborah Group plans to launch new lines and explore new markets and sales channels within the next five years, according to company executives. The company’s portfolio includes seven cosmetic lines and in the works are the firm’s first fragrances and no less than three new cosmetics lines. The cornerstone of the five-year strategy is to build both the Deborah color line and Bioetyc skin care line into global brands. As part of Deborah Group’s international push, an escalation of publicity and advertising is planned, according to the company.