Secondly, optimize your investment. Prior to the event, agree what key messages you would like to convey. Prepare appropriate literature packs to hand out. Identify roles as a group, deciding who will address which issues, and rotate staff positions every 30 minutes. This reduces boredom and stimulates booth traffic flow. Be at the booth only when scheduled—people hanging around the booth looks uninviting. Ask every person if you can add them to your mailing list—a process guaranteed to foster new business.
And finally, avoid negatives. Try not to sit down unless meeting with a visitor. If you need a break, take it somewhere else. Don’t ask questions that invite a negative response—try to stimulate. Remember, traffic flow is key to success, so keep all booth entry points clear. Don’t block information panels, displays or access to literature. More info: www.thatsnice.com.