“Based on the enormous success of our holographic eye shadow palette, AngelFace Holographic Colour Collection, we knew that women loved this high-tech approach to makeup,” said Sandra Saputo, VP, Sebastian Global Creative Marketing. “The next logical step was to take it to the lips.”
The technology behind the products was based on innovations in auto paint. Because no pigment is added to the formulas, they seem colorless but titanium dioxide and mica pearls give the shades a prizm-like look when applied. Both palettes come with five colors: AngelGold, AngelBlue, AngelRed, AngelViolet, AngelGreen.