Breaking News

Trucco introduces a limited edition Holographic AngelFace

December 9, 2005

Trucco introduces a limited edition Holographic AngelFace Duo: AngelFace Holographic Colour Collection for the eyes and AngelFace II Holographic Lip Colour Collection.
“Based on the enormous success of our holographic eye shadow palette, AngelFace Holographic Colour Collection, we knew that women loved this high-tech approach to makeup,” said Sandra Saputo, VP, Sebastian Global Creative Marketing. “The next logical step was to take it to the lips.”
The technology behind the products was based on innovations in auto paint. Because no pigment is added to the formulas, they seem colorless but titanium dioxide and mica pearls give the shades a prizm-like look when applied. Both palettes come with five colors: AngelGold, AngelBlue, AngelRed, AngelViolet, AngelGreen.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?