Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2014
 •  Purell on Campus  •  The Next Multifunctional Ingredient  •  Urban Decay Adds On To ‘Naked’ Empire  •  Prestige Beauty Sales Rise in Q2  •  Carmex Takes On Cold Sores
Print

Unilever Sues Look-Alike Competitor



Published December 9, 2005
Related Searches: retail design Packaging food
Post a comment
THE NETHERLANDS: Anglo-Dutch food and soup producer Unilever has accused Dutch retailer Albert Heijn (AH) of deliberately changing the look of many of its house brand items to resemble Unilever’s A-brand products. A lawyer for Unilever showed an array of products to Arnhem Court in a bid to prove its case and pointed to market research, which claimed that 50% of those questioned found it difficult to distinguish between AH and Unilever products. Albert Heijn has denied that it deliberately copied the Unilever look when redesigning the packaging and labels of its house-brand items.


blog comments powered by Disqus