U.S. demand for wipes, both consumer and industrial, is forecast to increase nearly 6% per year, reaching $1.9 billion in 2009 according to “Wipes,” a new study conducted by The Freedonia Group, Inc., Cleveland, OH. The study reported that convenience and innovation will remain driving forces in the relatively new consumer market, with household cleaning, hand and body and a number of other small volume wipes projected to register the strongest growth. Baby wipes are projected to remain the top-selling type of wipe, although consumer demand for them will continue to suffer due to market maturity and continued replacement by newer, task-specific wipes in non-diaper applications.
In the industrial market, new product innovations and expanding applications will drive demand for wipes. According to the study, manufacturing and health care will remain the largest segments of this market, with special purpose products such as clean room and surface preparation wipes projected to see the fastest growth. Demand for substrates used in wipes is also projected to show healthy growth through 2009, as manufacturers increasingly turn to stronger, higher-value materials to make their products. Surfactants are expected to experience the fastest gains, resulting from an ongoing shift away from solvent formulations, the study projected. More info: (440) 684-9600; Fax: (440) 646-0484; E-mail: firstname.lastname@example.org.