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Wal-Mart’s Appeal Remains Strong Outside the U.S.: Multinational Retailers are Reshaping The Way We Shop

December 9, 2005

Wal-Mart’s prospects among consumers globally appear strong, particularly in countries where it currently operates, according to Retail Forward’s “Global Food, Drug, Mass Shopper Update” report conducted by Global Market Insite, Inc. The survey revealed that consumers in Brazil, Mexico and China express the strongest interest in having a Wal-Mart store nearby. Interest was also high in countries such as Germany and Korea, even though Wal-Mart has struggled in those countries. And despite regulatory barriers keeping Wal-Mart out of India, shoppers in that country appear ready to become Wal-Mart patrons.
The survey also revealed that the rapid expansion of multinational retailers is reshaping the global retail landscape. A majority of shoppers in three-quarters of the countries surveyed said they have more choices to shop for food than they did a year ago. As a result, many consumers now are shopping differently for food, and more consumers are shifting shopping patterns to spend less on food. More info: www.retailforward.com.

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